AMI x Novo Collection
AMI has collaborated with Korean artist Novo for the third edition of its collaborative initiative. Novo reinterprets AMI's classic styles by incorporating the de Cœur heart emblem with his creative designs.
Novo reviewed the brand's signature crowned-heart figure, paying homage to his homeland. The co-ed offering, shot on the streets of South Korea, features a humorous monkey illustration, which will be transformed into a balloon at AMI's Seoul flagship store next month.
The collection includes hoodies, T-shirts, and button-down shirts adorned with the dancing monkey, while a red beanie with the brand's A logo completes the collection. The AMI x Novo collection will be available in-store and online via AMI on April 20.
