After much anticipation, Shai Gilgeous-Alexander’s first-ever signature sneaker with Converse has officially been revealed. The SHAI 001 marks a significant milestone in SGA’s journey with the brand, arriving a year after he embraced his role as the face of Converse Basketball at the 2024 NBA All-Star Weekend. Following months of speculation and the debut of his logo last December, the Thunder superstar now introduces a shoe that embodies his creativity, versatility, and relentless work ethic.
Designed for players who defy expectations and break boundaries, the SHAI 001 is a testament to SGA’s hands-on approach to sneaker design. He rigorously wear-tested the shoe and actively contributed to its aesthetics, even sketching concepts that influenced its final look. The result? A performance basketball shoe that seamlessly blends comfort, containment, durability, and style—crafted using the combined expertise of Converse and Nike.
The debut colourway, “Butter,” introduces a striking monochromatic yellow palette that enhances the shoe’s sculpted, futuristic form. Puffed panels across the upper create a dynamic, layered look, while the winged shroud and collar add depth and structure. The SGA-branded tongue is padded for a snug, locked-in feel, and a zippered overlay offers multiple styling options—whether fully zipped, half-zipped, or flipped down.
Underfoot, the performance takes centre stage. A Zoom Air bag in the forefoot ensures explosive responsiveness, while a radial traction pattern on the outsole supports SGA’s signature quick cuts and bursts of speed.
While the SHAI 001 won’t officially hit shelves until fall 2025, fans won’t have to wait long to see it in action—SGA is set to debut the “Butter” colourway at this weekend’s NBA All-Star Game. For those in San Francisco, the SHAI 001 STUDIO pop-up offers a first-hand look at the sneaker ahead of its official release. Stay tuned for more details; additional colourways will drop throughout the year.
