PLEASURES unveiled the first instalment of its Spring/Summer 2025 collection, Paris in Love. Just in time for Valentine’s Day, the collection embraces the romance of the City of Love, where it was both styled and photographed. The lineup features cut-and-sew pieces, functional outerwear, everyday staples, and bold prints and patterns.

For this release, the brand partners with Realtree to introduce a standout outerwear piece—a heavyweight waterproof jacket adorned with a sleek camouflage print. Additional outerwear highlights include a denim work jacket with contrast stitching and white lining, an all-black zip-up fleece, patterned nylon quarter-zip sets with holographic linings and reversible bomber jackets.

Beyond function, PLEASURES leans into statement-making textures with an olive snakeskin leather work shirt and a leopard-print red blazer. Knitwear also makes a strong impression, featuring a pullover striped red, yellow, and green sweater and a bold button-up cardigan. Patterns are central throughout, appearing on a gradient blue-and-pink striped Oxford shirt and jeans emblazoned with the brand’s logos.

Passing out the collection, PLEASURES introduces accessories, including sunglasses and durable, printed umbrellas.

Browse the Paris in Love collection in the lookbook below and shop the drop when it launches on the brand’s website and HBX this Friday, February 14, at 10 a.m. PST.