After concluding its iconic Rodeo Bag campaign featuring Kim Kardashian, Naomi Watts, and Isabelle Huppert last month, Balenciaga has shifted focus to another standout piece from this season: the 3XL Sneaker.

Photographed by Chris Lensz, the campaign showcases models pairing these oversized sneakers with Balenciaga's more relaxed ready-to-wear pieces, set against the backdrop of simple, domestic scenes. The minimalist setup emphasizes the sneakers, allowing them to take the spotlight as they peek out from beneath loose-fitting denim or command attention when worn with black socks and shorts.

The 3XL Sneaker is a bold reinterpretation of the traditional high-performance running shoe, characterized by its exaggerated width and technical mesh construction. Available in neutral and vibrant colourways, the design features reflective accents on the heel and a branded 3XL tongue secured by thick, prominent laces. Balenciaga's signature logo appears on the toe and heel, complemented by a rubber sole that extends slightly beyond the heel. The sneaker also has several distressed versions, paying homage to its vintage roots.

The 3XL Sneaker, priced at $1,190 USD, is now available at Balenciaga's online store and retail locations. The campaign images offer a closer look at this striking design.