Fresh off the heels of their "Mad Mad World" Fall collection, global streetwear giant KSUBI is back with a new capsule called "This Is Not A Rodeo," it's all about that cowboy-core vibe. This 21-piece lineup gives the Western style a cool, rebellious twist, merging rugged frontier elements with the edgy flair KSUBI is known for.

Both men's and women's pieces get the KSUBI treatment, blending classic Western looks with a modern streetwear edge. For the guys, staples like the Oh G Jacket and Anti K jeans are revamped with intricate hand-embellished details and raw-cut appliqués, adding a bit of country swagger. The women's collection features updated favourites like the Low Rider and Soho jeans, now with decorative inlays, plus new tops like the oversized frontier denim shirt and the slim-fit Valentina halter, all decked out with anti-brass hardware and laser-etched Western details.

This collection channels the spirit of a modern-day outlaw, blending vintage Americana with a street-smart attitude. KSUBI even brings back their iconic skeleton motif, giving classic Western iconography a fresh, edgy spin. The result? It's a perfect mashup of rustic charm and urban cool.

And if you're into accessories, "This Is Not A Rodeo" has something special: two limited-edition hats crafted in collaboration with Australian hatmaker BxmBxm. These Western-style hats come with hand-shaped, crumpled brims, hand-stitched accents, and KSUBI's signature distressed look and box cross hardware.

Keep an eye out—this collection will drop soon on KSUBI's website and in select stores.