Savage X Fenty's Classics Campaign with A$AP Rocky and Son RZA

Savage X Fenty's Classics Campaign with A$AP Rocky and Son RZA

Following his striking debut at Paris Fashion Week, A$AP Rocky has taken centre stage in Savage X Fenty's latest Classics campaign, sharing the spotlight with his son, RZA, in a heartwarming showcase.

The campaign's captivating visuals feature Rocky clad in the brand's signature boxers, briefs, and tees, all illuminated by a warm orange glow against a minimalist backdrop. One standout image captures the rapper lifting RZA onto his shoulders, the young boy donning child-sized pieces from the collection. Another striking shot shows Rocky from behind, with "DAD" stylishly shaved into his hair as he holds his son close.

This campaign highlights Savage X Fenty Men's Packs, which offer boxers, briefs, and tees in three or six convenient sets. The brand's jersey tees are celebrated for their ribbed crew necks and regular fit, while the boxers and briefs are crafted from soft cotton with ribbed textures and elastic waistbands, ensuring both comfort and style.

The Savage X Fenty Classics collection is now available for purchase on the brand's website. Prices start at $14.95 USD, and sizes range from XS to 4X. Explore the new collection through the tender moments captured between A$AP Rocky and RZA in this fresh campaign.



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