Backyard Opera

View Original

Levi's and McLaren Collaboration

Levi’s reigns supreme as the collaborator of 2024, from sharing the stage with sacai at Paris Fashion Week to transforming denim staples with Eli Russell Linnetz’s ERL. The iconic denim brand shows no signs of slowing down. Its latest collaboration with McLaren Racing aims to redefine Formula 1 style.

This dynamic partnership fuses Levi’s and McLaren Racing’s innovative visions in a high-speed collaboration. The co-ed collection takes a nostalgic journey, drawing inspiration from McLaren’s vintage uniforms characterized by cropped racing attire. Light-washed denim boiler suits adorned with sponsorship patches and “MCLAREN CARS” lettering down the leg drive the collection forward.

The collection features two-toned racing jackets with Levi’s badges on the back, sleek trucker jackets, 501 denim, and graphic T-shirts showcasing 1980s car illustrations. Additionally, McLaren delves into its archives to revive vintage competition posters mirrored on leather gloves embroidered with Bruce McLaren’s founding signature.

Explore the Levi’s x McLaren Racing collaboration in the gallery below. The collection will be available in-store and online via Levi’s starting July 3, coinciding with the British Grand Prix.