BBC ICECREAM is back, subtly dialling down the dazzle but amping up the finesse in its Pre-Spring 2025 lineup, proving that sometimes less truly is more. This season, the sublabel to Billionaire Boys Club opts for understated elegance over the vibrant patterns featured in its parent label's recent release.

The all-black puffer jacket takes centre stage, and its simplicity is punctuated only by an embroidered ICECREAM logo on the chest and the iconic Running Dog logo stealthily outlined on the back. The collection also includes a sleek two-toned nylon track jacket in cream and black, adorned with bold red logos that make a statement without saying too much. Coordinating two-toned pants complete this effortlessly chic ensemble.

For those who like a classic touch, the Paneled Varsity Jacket offers a nostalgic nod with its orange and brown hues and bold patched lettering. Not to be outshined, another varsity option in green and white debuts alongside the show-stopping Boa Zip-Up Varsity Jacket—this one wrapped in cozy sherpa and speckled with quirky badges.

Though the collection leans towards a more toned-down aesthetic, it doesn't abandon patterns entirely. The Motorcycle Long-Sleeve t-shirt revs up the lineup with an electrifying black and green design, featuring dynamic graphics along the sleeves and a stark "IC" emblazoned on the back. Additionally, a denim jacket littered with logos offers a denser visual texture for those who prefer a busier look.

BBC ICECREAM rounds out its seasonal offerings with various graphic pieces, including the iconic Cones and Bones and an array of accessories like headwear to top off your look.

Dive into the BBC ICE CREAM Pre-Spring 2025 collection in the newly released lookbook and snag your favourites from the brand's official website. This is not just a fashion statement—it's a lifestyle.

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