Unsound Rags, known for their focus on unique vintage clothing design elements, is launching a new thematic label called "bldthnr."

The project, led by Fernando Rangel, founder of the Los Angeles-based vintage showroom, takes a departure from their previously sourced vintage garments to create elevated streetwear pieces.

The label recently launched on Instagram with a campaign featuring a cast of friends and collaborators of Unsound Rags, dressed in the signature "bloodthinner" graphic T-shirt and other upcoming styles. More pieces are set to release soon, and interested buyers can visit the bldthnr website for more information.