Have you ever faced the dilemma of needing a new outfit but, despite hours of trekking around shopping malls, being unable to find something that suits you, or fits your style? Well, your days of exhausting, disappointing shopping trips are over, thanks to a new free app by the name of Shop You.

Created by Sydney-based, self-professed “fashion-tech entrepreneurs” Kelly Slessor and Emma Sharley, Shop You harnesses artificial intelligence to match shoppers with brands that suit their personal style, size and preferences. It does so by intuitively learning your “shopper DNA”, which is based upon search and purchasing behaviours – ensuring that it stays up to date with you as your style evolves.

Minimal, preppy, boho, edgy – the app can easily suit any range of personal aesthetics. Whilst only being launched in early February this year, Shop You already boasts partnerships with over thirty prominent Aussie and international brands, including Witchery, Spell, Uniqlo, Ellery and Cotton On.

As explained by Emma: “It’s about creating an experience that responds directly to your individual shopping needs … For example, we know that 71% of women shop by occasion, so we’ve made it easy to find an outfit for an upcoming party or speaking event based on your shopper DNA; what you like, what you have previously purchased and taking into consideration external factors such as the weather”.

So how does it actually work? It’s easy! All you have to do is download the app (for free!), sign up (for free!), and answer a few quick questions about your style, your favourite brands, and your body shape. And voila! Shop You will start pumping out suggestions for your new threads.
If you already have a general idea of what you want, Shop You can help that process too, – simply use the chat feature and search for the item – e.g. “leggings” – to find a curated selection just for you.

In the age of ever-improving artificial intelligence and automation, Kelly and Emma have combined technology, fashion, and marketing to streamline our shopping experiences and save us time and stress.

Currently, Shop You is only available on iOS – but fingers crossed for Android users that an app will soon be coming your way too!

Download the app here: https://itunes.apple.com/au/app/shop-you/id1228515675
For more information, visit the Shop You website: https://www.shopyou.com.au/