Global fitness and lifestyle leader Reebok unite with Australian artists, Deena Lynch (aka Jaguar Jonze), Becca Hatch and Tarah Jane Scott on their powerful new campaign, Not Your Princess.

The campaign celebrates female strength and unapologetic confidence, to relaunch Reebok’s iconic Princess franchise. The concept was developed as an homage to Reebok’s 2001 “It’s A Woman’s World”, a bold advertising campaign that mocked established gender roles. The original campaign featured globally awarded recording artist and rapper Missy Elliot, Tennis phenomenon Venus Williams and WNBA Star Jennifer Azzi.

Twenty years later, voices for female empowerment and gender equality continue to highlight the need for change, urging women and girls around the world to confidently embrace their dreams and defy stereotypes.

The Reebok Princess range is available starting today at www.reebok.com.au , For RRP $100.00 AUD

Deena Lynch, aka Jaguar Jonze is an Australian singer/songwriter, producer and multitalented creative force. The talented recording artist behind Jaguar Jonze holds a creative multidisciplinary influence that reaches far beyond her music. Deena’s voice is amplified through her artworks under moniker Spectator Jonze, and captures and explores mental health and photography project, Dusky Jonze.

Becca Hatch, hailing from western Sydney at just 19 years old has made a name for herself as one of Australia’s most promising R&B talents. Winner of Triple J’s Unearthed High Indigenous Initiative in 2017, Becca’s sound is anchored in R&B though often lends itself to her Samoan and Indigenous heritage producing a unique, soulful symphony.

Tarah Jane Scott is a dancer, actor and model and has featured alongside celebrities including Dua Lipa, Ricky Martin, The Wanted, Redfoo, Jess Mauboy and James Arthur, as well as appearing in Puberty Blues and on So You Think You Can Dance. Hailing from Mt Ousley, Tarah has quickly risen to become one of Australia’s most sought after and charismatic performers.

@reebokau @reebokclassicsau #NotYourPrincess